The By Wishtrend brand originated from a community that includes several cosmeceutical brands. This is why By Wishtrend cosmeceutical Korean cosmetics are created based on the wants and needs of its audience.

The story of each product begins with research to help understand what skin problems are most pressing and what cosmetic products customers dream of.

Serums, toners, creams and other By Wishtrend products are effective tools for solving specific skin problems. Natural formulations without perfumes, dyes, parabens and other chemical additives have provided the brand with rapid success and recognition worldwide.